March 2016

Customer Loyalty Should Be Your #1 Priority – Here’s Why

When a prospective customer visits your site, B2C marketers tend to have one goal in mind: get an initial purchase. But a one-time purchase won’t immediately build a long-term customer relationship – no matter how memorable that buying experience was…

3 Ways to Strengthen Your Cart Abandonment Campaigns (Hint: Email Isn’t Enough)

Roughly 75% of online shopping carts are abandoned before the customer completes a sale – translating into trillions of dollars of potentially lost sales. And while research has shown most of those abandoned carts to be recoverable, most retailers still…

Behavioral Marketing Automation: The Best of Two Worlds

The word “automation” no longer means what it used to. Old-school automation was largely about enabling a marketer to set up a campaign or email blast and have it run on autopilot, mechanically delivering messages to users as they moved…