March 2016

Customer Loyalty Should Be Your #1 Priority – Here’s Why

When interacting with a prospective customer, sales and marketers tend to have the same goal in mind: to get a purchase. But a one-time solo purchase isn’t enough to spur future transactions – no matter how memorable that purchasing experience…

3 Ways to Strengthen Your Cart Abandonment Campaigns (Hint: Email Isn’t Enough)

Roughly 75% of online shopping carts are abandoned before the customer completes a sale – translating into trillions of dollars of potentially lost sales. And while research has shown most of those abandoned carts to be recoverable, most retailers still…

Behavioral Marketing Automation: The Best of Two Worlds

The word “automation” no longer means what it used to. Old-school automation was largely about enabling a marketer to set up a campaign or email blast and have it run on autopilot, mechanically delivering messages to users as they moved…