May 2016

Making The Most of A Flash Sale

Marketers understand that alerting customers to discounts on future purchases, low inventory, and other promotional offers is a great way to encourage transactions and drive increased conversions. After all, a customer who sees a “Limited Time Offer” will often try…

Behavioral Marketing For Small Businesses

This week marks the 53rd National Small Business Week (May 1-7), an event initiated by our country’s President, to recognize the critical contributions of America’s entrepreneurs and small business owners. According to the U.S. Small Business Administration (SBA), the number…