July 2016

Customer-Centric Data: How The Internet of Things Is Empowering Marketers

Zaius CEO Mark Gally recently published an article in MarTech Advisor discussing the role of the internet of things (IoT) in helping marketers collect higher-level customer data. With IoT, marketers can source insights from customer behaviors and learn about each…

Increase Repeat Purchases With Cross-Category Intelligence

Relying on a standard personalization engine to source insights isn’t enough for marketers to conduct truly effective attribution. If you’re trying to uncover key behavioral insights, a personalization engine will only do so as far as it’s able to based…

Optimizing Mobile’s Role In The Customer Experience

For both brick-and-mortar stores, online-only brands, and everything in between, the mobile channel has become increasingly critical to each customer’s shopping journey. Yet many marketers continue to underestimate the importance of mobile traffic, simply because there’s a large discrepancy between…

3 Ways to Maximize Average Order Value

A customer’s Average Order Value – or AOV – is a key input to their eventual lifetime value. Marketers don’t need to be told why encouraging customers to spend more per purchase is beneficial from an ROI standpoint – the…