August 2016

Capturing and Responding To Multi-Device Moments

According to CMO.com, 84% of shoppers use their mobile devices before or during a visit to a brick-and-mortar store, and a Google report says roughly 90% of people move between devices to accomplish a single goal. While some marketers are…

Being More Customer-Centric With Trends and Data in Targeted Marketing

In July 2016, Zaius CTO Spencer Pingry contributed a piece to CIO Review about how marketers can capitalize on current trends in targeted marketing and data collection. In the piece, Pingry discusses how the sheer number of solutions available to…