September 2016

Why It’s So Important to Get Browse Abandonment Right

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not…

Measuring Attribution is Easier Than You Think

Let’s talk a little bit about attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing efforts wrong all this time. As Bob Dylan once said, “The times they are a-changin’”…

Amazon Dash – More About Insights, Less About Sales

Marketers and Amazon customers alike are familiar with the recent rise of Amazon Dash, a program that allows customers to purchase a battery-powered button programmed to place orders for products with a single click. Responses to the product have been…

Geolocation Marketing – And Its Role In Customer-Centricity

Even today’s most agile marketers still struggle with linking online and offline behavior – which is understandable, given how quickly customers can move from browsing a website to visiting a store’s physical location. According to RetailNext, 72% of millennial shoppers…

When One Rookie Mistake Ruins a Near-Perfect Customer Experience

[To learn more about our research into the digital marketing strategies of top brands, click here.] To better understand the different strengths and weaknesses of brands today, we created an account with a popular hobbyist brand specializing in trending electronics…

Why Facebook’s Latest Clickbait-Crackdown Shouldn’t Affect You

Facebook recently announced that they’re cracking down on “click-bait” article headlines and titles – and you’ll never guess what this means for marketers!!!! All joking aside, this announcement caps a nearly two-year period of intentional combat against clickbait posts. Since…