September 2016

Why It’s So Important to Get Browse Abandonment Right

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not…

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about cross-channel attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing mix wrong all this time. As Bob Dylan once said, “The times they are…

The Metrics You Should Be Measuring Social Media On

The landscape of social media measurement today is all about likes, retweets, and shares – in our personal lives, it’s perhaps the first way we determine the success of a Facebook status or a Twitter update. After all, these social…

Amazon Dash – More About Insights, Less About Sales

Marketers and Amazon customers alike are familiar with the recent rise of Amazon Dash, a program that allows customers to purchase a battery-powered button programmed to place orders for products with a single click. Responses to the product have been…

Geolocation Marketing – And Its Role In Customer-Centricity

Even today’s most agile marketers still struggle with linking online and offline behavior – which is understandable, given how quickly customers can move from browsing a website to visiting a store’s physical location. According to RetailNext, 72% of millennial shoppers…

When One Rookie Mistake Ruins a Near-Perfect Customer Experience

[To learn more about our research into the digital marketing strategies of top brands, click here.] To better understand the different strengths and weaknesses of brands today, we created an account with a popular hobbyist brand specializing in trending electronics…

Why Facebook’s Latest Clickbait-Crackdown Shouldn’t Affect You

Facebook recently announced that they’re cracking down on “click-bait” article headlines and titles – and you’ll never guess what this means for marketers!!!! All joking aside, this announcement caps a nearly two-year period of intentional combat against clickbait posts. Since…