November 2016

The Problem With “Automatic” Automation

The idea of automating your marketing isn’t new – the right type of marketing automation is critical to successfully engaging with your customers and driving lifetime revenue. But despite understanding how important it is to deliver a personally-targeted message for…

The Good, The Bad, and The Ugly of Email Address Collection

When shopping online, customers are frequently prompted to provide an email address that the brand can use to identify them. It seems minor and probably inconsequential, but it’s a customer’s first impression of a brand and can tell them a…

Using Omnichannel Behavior to Maximize Contextual Relevance

[To learn more about the research we’ve conducted on the marketing strategies of today’s top brands, click here.] One of the key cornerstones of behavioral marketing is contextual relevance – that is, the ability to deliver the right campaign at…

What Google and Amazon’s Brick-and-Mortar Locations Say About Channel Optimization

Recently, Google and Amazon both announced that plans were in motion to open new brick-and-mortar locations: Amazon is opening a string of “convenience store”-style physical stores that’ll sell a variety of grocery items and perishables, and Google is going the…

Are Your Loyalty Programs Doing Their Job?

Several months ago, Starbucks announced a change to their rewards program that would reward customers based on dollars spent per visit, instead of simply rewarding the number of times they made a purchase at a Starbucks location. This change frustrated…

No One Wants to Buy Twitter – What Does This Mean For Marketers?

As the recent and ongoing bidding war to purchase Twitter progresses, several big-name companies have pulled out as of this month – including, among others, Disney, Oracle, and (most recently) Salesforce. Twitter is now anxiously searching for a brand willing…