December 2016

3 Ways to Manage Customer Relationships in Subscription-Based Retail

In traditional e-commerce, managing relationships with your customers is typically done on a per-purchase basis. However, getting a customer to purchase more than 3 times after their first purchase is critical to ensuring their loyalty. With each new browsing session or…

Browse Abandonment vs. Cart Abandonment

We’ve discussed cart abandonment as being “Marketing 101,” and the fact that it’s critical for brands to be able to reach out the moment merchandise is left behind in a shopping cart for maximum contextual-relevance and for the biggest chance…

The Dangers of Relying Solely on Demographic Info

The beginning of my experience with a retailer that specialized in outdoor workwear for men and women started off promisingly. In addition to asking for my name and email address, the brand gave me the option of noting whether I’d…

How to Increase Email Subscribers Through Private Sales

To learn more about what various retailers are doing to promote their holiday sales, we created an account with an online catalog that has a wide selection of gadgetry and gift items. I provided the brand with my email address…

Is Pinterest the Original “Data Cache”?

Pinterest, the popular bookmarking platform for product exploration and shopping inspiration, has chiefly been known for having the biggest impact on the discovery phase of the customer lifecycle. Research by Millward Brown Digital reported that 93% of visitors will visit…

Why Was Marketing For This Year’s Thanksgiving Sales So Lazy?

While Black Friday used to be a huge day for brick-and-mortar shoppers, more and more customers are moving away from physical stores in favor of online sales. According to an Adobe report, online Thanksgiving sales rose 18% from 2015 to…