January 2017

3 Ways to Improve Your Repetitive Abandonment Campaigns

Imagine the following scenario: A customer is looking at a product on your website. They don’t end up buying the item, but they either put it in a cart for later (cart abandonment), or they simply walk away from the…

Collecting Customer Data in Subscription-Based Retail

A fundamental part of subscription-based retail is the personalization aspect – where per-purchase retailers have the opportunity to use browsing data to personalize product recommendations (though according to Marketingland, only 13% of retailers take advantage of this information!), subscription-based retailers…

Why and How to Stop Batch-and-Blast Marketing

During the Thanksgiving sales period, we performed an audit of Black Friday/Cyber Monday emails sent over a 6-day period from 26 different brands. This audit was intended to understand holiday email trends and best practices, as well as to uncover…

The Key to Effective Cart Abandonment Campaigns

By now, customers usually know what to expect when they receive a cart abandonment campaign from a retailer – the standard campaign is usually a “Forgot Something?”-style email campaign, with a link back to the product abandoned during the checkout…

The Dos and Don’ts of the Retail Checkout Process

Did you know that 46% of abandoned carts happen during checkout/payment stage? Most marketers are aware of the infamous statistic that three of every four abandoned carts can be recovered – provided the marketer reaches out while customer engagement is…

The Problem With Using Online Campaigns to Drive Brick-and-Mortar Traffic

As marketers wrap up campaigns for 2016’s Thanksgiving sales, retailers are citing record lows for in-store traffic on Black Friday this year. Customers are increasingly moving online to complete their holiday shopping, and what was previously one of the biggest…