June 2017

How PlasticPlace Conquered the Replenishment Email Campaign

When your ecommerce buyers run out of your fantastic products, they generally want more. If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are your new best friend. These email…

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that…

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many B2C marketers will nurture shoppers up to the point they make their first purchase, then pat themselves on the back and stop engaging with them. But your job is by no means done just because a customer bought…

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

How and When to Send an At-Risk Campaign

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your…