If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston.

This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market.

But with so many sessions to attend, how do you pick and choose the ones you absolutely must see? We’re here to help.

On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit. There are great sessions within each of these specialized tracks, and then even more during the main conference on Tuesday through Thursday. There are also more specialized tracks in the afternoons each day, focused on topics like Analytics & Attribution, or Testing & User Experience Optimization.

The tracks you focus on really depend on your role and personal abilities, but there are also sessions that are useful to everyone in ecommerce today. Here are the top sessions you absolutely need to attend at eTail East 2017.

August 14: Summit Sessions

How To Outrank And Take Business From Amazon

9:30 AM – 10:30 AM
Gary Smith, VP, Worldwide Sales, Your Amigo
Jeff McRitchie, VP, eCommerce & Co-Founder, MyBinding.com

When it come to ecommerce, fighting back against Amazon is priority #1. Learn from two innovative brands on how you can gain a leg up on the ecommerce giant specifically with online search and paid media.

Using Email Content To Drive Not Only Loyalty, But Revenues

11:55 AM – 12:30
Janine Somers, Director of Marketing and Direct to Consumer Sales, Stonewall Kitchen
Amy Romero, CMO, CreativeDrive John Osterholt, Sr. Manager, eCommerce & Digital Marketing, La Prairie
Jillian Balis, CMO, The Grommet

Emailing your customers coupons and discounts isn’t enough anymore. Emails are getting far more creative, and customers now expect more from your content. Learn how these brands are integrating new types of content into their email marketing programs to drive more customer engagement.

Tapping Into The Omni-Channel Nature of Today’s Consumer

11:35 AM – 12:05 PM
Renu Razdan, Director, Product Management, Omni-Channel & Mobile Apps, Nordstromrack.com & HauteLook
Dan Fagan, VP, CRM & Media, Destination XL Group
Dave Harris, VP of IT, The Yankee Candle Company, Inc.

Your customers are all omni-channel customers, you just may not realize it yet. In fact, the more channels a customer uses to engage with your brand, the more likely they are to buy. Learn how omni-channel engagement is affecting buying patterns and how you can harness this information yourself.

August 15: eCommerce and Omni-Channel Growth Tactics

A Customer First Approach: Balancing Short and Long Term Without Sacrificing the Bottom Line

10:45 AM – 11:10 AM
Bruce Rogers, Chief Insights Officer, Forbes
Nick Fairbairn, SVP, Marketing, Le Tote

This session is specifically interesting because Fairbairn will discuss his experiences at three major brands — Pro Flowers, Dollar Shave Club and Le Tote — and how it has shaped his approach to marketing. Learn from his accumulated wisdom in how to build a customer-first marketing team.

VC Perspectives: Mapping Out Your Biggest Opportunity Ever

12:05 PM – 12:30 PM
Matthew Townsend, Reporter, Bloomberg News
Nicole Quinn, Managing Partner, Lightspeed Venture Partners
Natalie Hwang, Managing Director, Simon Ventures
Logan Bartlett, Vice President, Battery Ventures

Looking to raise money in 2017? This is a can’t miss session. This panel features some of the top Venture Capitalists in ecommerce today. They will discuss today’s top retail trends, the growth metrics you should be measuring, and what they’re most excited about in the ecommerce market.

August 16: Digital & eCommerce Transformation Strategies

Understanding Disruption, Innovation And Brick And Mortar Success

09:05 AM – 09:35 AM
Kevin Lavelle, Founder & CEO, Mizzen+Main
Drew Green, CEO, Indochino
Cheryl Kaplan, President & Co-Founder, M.Gemi
Emily Hofstetter, VP, Business Development & Communications, Bombas

Ecommerce never sits still. Top companies are always adapting and trying out new tactics in order to remain competitive. Learn from some of the top disruptors in today’s retail market to find out how they achieve success — including with brick and mortar.

The Super Consumer: How Digital & Physical Retail Intersect

10:45 AM – 11:05 AM
Tiffany Yannetta, Shopping Director, Racked
Cheryl Kaplan, President & Co-Founder, M.Gemi

Today’s consumers are more complex than ever. Top retailers are using data to measure exactly how consumers interact with their brand both in-person and online. With more information, you can more effectively engage your buyers. Learn how in this cutting edge session.

BONUS: Happy Hour with Zaius

5:30 PM – 8:30 PM
Lolita Cocina & Tequila Bar

Add a little extra to eTail with this VIP party presented by Zaius. Come for the taco bar, the sangria, and the great networking. To RSVP, visit the Zaius Team at booth #408.

August 17: Next Generation eCommerce Day

Multi-Touch Attribution –The Holy Grail Of Marketing Measurement

10:50 AM – 11:15 AM
Greg Stuart, Global CEO, Mobile Marketing Association

What is Multi-Touch Attribution (MTA), and why is everyone losing their minds about it? This session goes into detail about why MTA is so hard to do, but how it can revolutionize your marketing process.

Keynote: Making Shopping Simple On Instagram

12:05 PM – 12:30 PM
Susan Buckner Rose, Product Marketing Director, Instagram

Are you advertising on Instagram yet? You should be. Instagram’s new shopping feature is a powerful addition to any ecommerce marketing plan. Learn more about this customer-centric way to shop directly from the source.

There are, of course, many other great sessions at eTail East, especially in the more focused afternoon tracks. These are some of the best sessions that focus on industry-leading topics of interest to anyone in ecommerce. Hopefully this will help you choose the best session for your personal experience of eTail 2017.

Cara Hogan is the Content Strategist at Zaius, where she focuses on how technology can drive business growth. She is a grammar perfectionist, a data enthusiast, and a rock climber.

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