Brian Murphy

Brian is the Email Marketing Manager at Zaius. Outside of the digital world, Brian is a die-hard Boston sports fan, plays guitar, loves to brew beer, and coaches youth football.

The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can…

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing efforts wrong all this time. As Bob Dylan once said, “The times they are a-changin’”…