Brian Murphy

<p>Brian is the Email Marketing Manager at Zaius. Outside of the digital world, Brian is a die-hard Boston sports fan, plays guitar, loves to brew beer, and coaches youth football.</p>

The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can…

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about cross-channel attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing mix wrong all this time. As Bob Dylan once said, “The times they are…