Analytics

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

Revenue Per Visit: The Most Important Ecommerce Metric?

A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On…

Amazon Dash – More About Insights, Less About Sales

Marketers and Amazon customers alike are familiar with the recent rise of Amazon Dash, a program that allows customers to purchase a battery-powered button programmed to place orders for products with a single click. Responses to the product have been…

Making The Most of A Flash Sale

Marketers understand that alerting customers to discounts on future purchases, low inventory, and other promotional offers is a great way to encourage transactions and drive increased conversions. After all, a customer who sees a “Limited Time Offer” will often try…

Behavioral Marketing For Small Businesses

This week marks the 53rd National Small Business Week (May 1-7), an event initiated by our country’s President, to recognize the critical contributions of America’s entrepreneurs and small business owners. According to the U.S. Small Business Administration (SBA), the number…