Analytics

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

Revenue Per Visit: The Most Important Ecommerce Metric?

A recent article published by Doug Crowe on Shopify Plus highlights the surprising dangers of prioritizing conversion rates and Average Order Value (AOV) as the best measurements of marketing success. These two metrics, unfortunately, are exactly how many of today’s…

Amazon Dash – More About Insights, Less About Sales

Marketers and Amazon customers alike are familiar with the recent rise of Amazon Dash, a program that allows customers to purchase a battery-powered button programmed to place orders for products with a single click. Responses to the product have been…

Making The Most of A Flash Sale

Marketers understand that alerting customers to discounts on future purchases, low inventory, and other promotional offers is a great way to encourage transactions and drive increased conversions. After all, a customer who sees a “Limited Time Offer” will often try…

Behavioral Marketing For Small Businesses

This week marks the 53rd National Small Business Week (May 1-7), an event initiated by our country’s President, to recognize the critical contributions of America’s entrepreneurs and small business owners. According to the U.S. Small Business Administration (SBA), the number…