Attribution

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…

Attention, Subscription Retailers: Don’t Underestimate The Value of Social Media

Marketers and customers alike are aware that subscription retail – specifically monthly subscription boxes, where customers pay for a box of curated themed items – has exploded in popularity over the past several years. Retailers are citing a huge increase…

Measuring Marketing Attribution is Easier Than You Think

Let’s talk a little bit about attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing efforts wrong all this time. As Bob Dylan once said, “The times they are a-changin’”…

Increase Repeat Purchases With Cross-Category Intelligence

Relying on a standard personalization engine to source insights isn’t enough for marketers to conduct truly effective attribution. If you’re trying to uncover key behavioral insights, a personalization engine will only do so as far as it’s able to based…

3 Ways to Maximize Average Order Value

A customer’s Average Order Value – or AOV – is a key input to their eventual lifetime value. Marketers don’t need to be told why encouraging customers to spend more per purchase is beneficial from an ROI standpoint – the…

Time Pressure in Mobile Marketing – And Really Understanding Your Customers

Behavioral marketing is all about understanding the unique needs that customers have, and reaching each customer with the right message at the right time. And as the mobile channel continues its rapid growth, marketers need to be able to be…