Consumer Behavior

Make the Transition From Brick-and-Mortar to Ecommerce with Ease

We’ve all seen the stats — traditional, brick-and-mortar retail businesses are struggling. There have been nine retail bankruptcies in 2017, with RadioShack, J.C. Penney, Macy’s, and Sears each announcing more than 100 store closures. It’s gotten so rough, it’s even…

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…

Using Mobile Push to Better Engage Customers on Your App

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary…

How Larger Retailers Can Benefit From The Subscription Model

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription…

4 Reasons Why Real-Time Triggers Are Important This Holiday Season

Every retailer today looks forward to holiday season – the time of year when customers are most likely to make their first purchases with new brands, when overall shopping activity is at its highest, and when merchandise flies off the…

Increase Repeat Purchases With Cross-Category Intelligence

Relying on a standard personalization engine to source insights isn’t enough for marketers to conduct truly effective attribution. If you’re trying to uncover key behavioral insights, a personalization engine will only do so as far as it’s able to based…

Time Pressure in Mobile Marketing – And Really Understanding Your Customers

Behavioral marketing is all about understanding the unique needs that customers have, and reaching each customer with the right message at the right time. And as the mobile channel continues its rapid growth, marketers need to be able to be…