CRM

Is Pinterest the Original “Data Cache”?

Pinterest, the popular bookmarking platform for product exploration and shopping inspiration, has chiefly been known for having the biggest impact on the discovery phase of the customer lifecycle. Research by Millward Brown Digital reported that 93% of visitors will visit…

The Problem With “Automatic” Automation

The idea of automating your marketing isn’t new – the right type of marketing automation is critical to successfully engaging with your customers and driving lifetime revenue. But despite understanding how important it is to deliver a personally-targeted message for…

Customer-Centric Data: How The Internet of Things Is Empowering Marketers

Zaius CEO Mark Gally recently published an article in MarTech Advisor discussing the role of the internet of things (IoT) in helping marketers collect higher-level customer data. With IoT, marketers can source insights from customer behaviors and learn about each…