Customer-Centricity

Web Push Is A Channel For Improving the Customer Experience

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the…

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are…

Web Push Best Practices

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web…

Using Web Push to Re-Engage At-Risk Shoppers

Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences…

Personalizing the Shopping Experience During a Browsing Session

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to…

5 Tips For More Effective Replenishment Campaigns

If you’re selling a product that is in any way consumable or replaceable, you need to be integrating replenishment campaigns into your overall marketing strategy. Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in…

How to Celebrate Your Customer’s Birthday

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday and other milestone campaigns can be as simple as sending your customers a special…

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who…