Lifetime Value

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a…

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…

Driving Repeat Purchases With a Post-Purchase Thank You

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers…

How to Increase Your Web Push Opt-In Rate

Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when…

3 Ways to Reengage Mobile Shoppers With Push

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. By sending a relevant push…

How to Focus Your Customer Acquisition on Higher-Value Shoppers

Even the most savvy digital marketers struggle with determining how to allocate their marketing budget intelligently, in a way that allows them to see the highest returns on investment without being saddled with equally high costs of acquisition. Marketers know…

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels, brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. This is a task that’s only made more…

Segmenting Your Shoppers For Higher-Value Customer Acquisition

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how…