Lifecycle

Why Push is Critical to Effectively Promoting Your Flash Sale

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting…

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

Creating cart abandonment urgency is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. But when it comes to creating urgency around an abandoned cart, the majority of today’s marketers aren’t able to…

How PlasticPlace Conquered the Replenishment Campaign

If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are the best way to encourage a repeat purchase while being in tune to your shopper’s needs – if they’ve bought…

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a…

How and When to Send an At-Risk Campaign

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your…

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…