Marketing Automation

The Problem With “Automatic” Automation

The idea of automating your marketing isn’t new – the right type of marketing automation is critical to successfully engaging with your customers and driving lifetime revenue. But despite understanding how important it is to deliver a personally-targeted message for…

Measuring Attribution is Easier Than You Think

Let’s talk a little bit about attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing efforts wrong all this time. As Bob Dylan once said, “The times they are a-changin’”…

Being More Customer-Centric With Trends and Data in Targeted Marketing

In July 2016, Zaius CTO Spencer Pingry contributed a piece to CIO Review about how marketers can capitalize on current trends in targeted marketing and data collection. In the piece, Pingry discusses how the sheer number of solutions available to…

Behavioral Marketing Automation: The Best of Two Worlds

The word “automation” no longer means what it used to. Old-school automation was largely about enabling a marketer to set up a campaign or email blast and have it run on autopilot, mechanically delivering messages to users as they moved…