Omnichannel

The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can…

Make the Transition From Brick-and-Mortar to Ecommerce with Ease

We’ve all seen the stats — traditional, brick-and-mortar retail businesses are struggling. There have been nine retail bankruptcies in 2017, with RadioShack, J.C. Penney, Macy’s, and Sears each announcing more than 100 store closures. It’s gotten so rough, it’s even…

Why Push is Critical to Effectively Promoting Your Flash Sale

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting…

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a…