The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing.

The annual ecommerce conference is next week, from September 25 to 27 at the Convention Center in Los Angeles. This gathering of top digital marketing professionals includes cutting-edge panels with leading brands like Disney, Toms, and Wayfair, as well as networking opportunities galore.

You’ll get a chance to learn from impressive digital innovators and find out exactly how they think about today’s competitive retail market, getting advice on everything from segmentation to branding to technology. This is especially important in an industry that moves as fast as ecommerce.

But with so much to do and see at Shop.org, it can be tough to pick the best sessions and make the most of your time. We wanted to make it all a little easier for you. Here is a guide to the top sessions at this year’s Shop.org to make sure you get a ton of value out of the event.

Tuesday, September 26

Fast Company presents: Innovating the customer experience

10:15 – 10:55 AM
 
Verena Von Pfetten, Contributing Editor at Fast Company
Gunnar Lovelace, Founder, Chief Strategy Officer at Thrive Market
Brian Tilzer, Senior Vice President and Chief Digital Officer at CVS Caremark


In a competitive retail world, you have to build strong relationships with your customers. But how do you effectively engage with customers both online and in-store to build that relationship? Lovelace and Tilzer explore this idea and share a few new ways you can build an audience of loyal and happy customers.

Act like a startup no matter your size

11:00 – 12:00 PM
 
Adam Goldenberg, Co-Founder and Co-CEO of TechStyle Fashion Group
Marc Lore, President and CEO of Walmart eCommerce U.S.

How do you quickly grow an ecommerce business? Whether you’re a huge company like Walmart shifting to ecommerce, or the largest online-only retailer like Techstyle, there are many options. Lore shares how his team at Walmart trying out innovations like voice and VR and focusing on omnichannel marketing. Goldenberg talks about he used personalization to fuel his company, the ecommerce startup behind JustFab, ShoeDazzle and Fabletics.

Loyalty building strategies from cult brands

2:30 – 3:15 PM
 
Rebecca Kaden, Partner at Maveron
Dave Cho, Co-Founder and CEO of Soko Glam
Bobby Farahi, Co-Founder and CEO of Dolls Kill
Joey Zwillinger, Co-Founder of Allbirds

Building a loyal and engaged brand following isn’t an easy task. Learn how these brands achieved a cult following through inspirational stories, entertaining content, and powerful leadership. Their tactics aren’t out of reach — you too can better reach your customers through segmentation, storytelling, and loyalty.

Wednesday, September 27

Provocative thought leaders: Your mini retail MBA

8:00 – 9:15 AM
 
Mindy Grossman, President and Chief Executive Officer of Weight Watchers International, Inc.
Scott Galloway, Clinical Professor of Marketing, NYU Stern and Founder and Chairman, L2
Adam Grant, Professor, The Wharton School of Business at the University of Pennsylvania

Haven’t gotten your MBA just yet? Don’t worry, Shop.org has you covered. In this exclusive session, you’ll learn from top professors and business leaders how to help your retail business stand out from the crowd. Learn how nonconformists can change the world and boldly build companies that change existing paradigms.

The evolution of the chief digital officer

1:15 – 2:00pm
 
Elaine Rubin, Founder & President of Digital Prophets Network LLC
Fred Argir, Chief Digital Officer of Barnes & Noble, Nook
Dave Finnegan, CIO and VP, Information and Interaction at Orvis

The Chief Digital Officer has grown in importance, evolving to bridge the gap between marketing and IT.  Learn how this role can help create a seamless experience across channels for the consumer, with a true omnichannel marketing strategy.

Conversational commerce and the rise of the robot

1:15 – 2:00 PM
 
Healey Cypher, CEO and Founder of OAK
Jennifer Tvedt, Global Director of Project Management and Performance Innovation at Nike, Inc.

Are you thinking about chatbots and AI-powered messaging yet? You should be. Learn how this innovative technology is influencing the world of social ecommerce and how it could drive business for your company. Hear directly from the startups and brands already using chatbots and AI effectively.

Off the court with Kobe Bryant

2:15 – 3:00pm
 
Kobe Bryant, CEO of Kobe Inc. and General Partner of Bryant Stibel

This session mixes business with basketball. The former LA Laker and 5-time NBA champion talks about his life post-basketball and shares how he built his own business. This is a great way to cap off your Shop.org experience!

There are many more great sessions at Shop.org 2017, but these are a few of the highlights. Hopefully, you have a great experience at the event and get as much as possible out of every session you attend.

Cara Hogan is the Content Strategist at Zaius, where she focuses on how technology can drive business growth. She is a grammar perfectionist, a data enthusiast, and a rock climber.

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