How to Increase Conversions and Maximize CLTV

Most marketers know that it’s critical to keep costs of acquisition lower than a customer’s eventual lifetime value (CAC < CLTV) - but the biggest problem with this kind of thinking is that it focuses too heavily on acquisition. If...

Whitepaper Release: 4 Steps to Maximizing Customer Lifetime Value

We recently published a whitepaper geared towards helping marketers calculate and maximize customer lifetime value (CLTV), a metric that is generally not being utilized to greatest effect by most brands today. Today’s marketers are continuing to overspend on acquiring new…

Customer Behavior and The Starbucks Rewards Program

In February of this past year, Starbucks announced that they were making a significant change to the structure of their customer loyalty program. Previously, Starbucks Rewards gave customers loyalty points for each purchase they made, regardless of the purchase’s price….

Time Pressure in Mobile Marketing – And Really Understanding Your Customers

Behavioral marketing is all about understanding the unique needs that customers have, and reaching each customer with the right message at the right time. And as the mobile channel continues its rapid growth, marketers need to be able to be…

3 Questions Marketers Need to Ask Before Sending An Email

Today’s email marketer faces tough odds. What used to be a simple, straightforward channel of communication is now crowded with irrelevant messages: today, spam composes roughly 85% of inboxes worldwide. It’s now become incredibly time-consuming to wade through unnecessary messages,…