Making The Most of A Flash Sale

Marketers understand that alerting customers to discounts on future purchases, low inventory, and other promotional offers is a great way to encourage transactions and drive increased conversions. After all, a customer who sees a “Limited Time Offer” will often try…

Behavioral Marketing For Small Businesses

This week marks the 53rd National Small Business Week (May 1-7), an event initiated by our country’s President, to recognize the critical contributions of America’s entrepreneurs and small business owners. According to the U.S. Small Business Administration (SBA), the number…

Real-Time Marketing: Why A Second Too Long Is Far Too Late

On April 20th, 2016, our CEO Mark Gally spoke with CommPro.biz to discuss the importance of working in real-time in the behavioral marketing arena. Too many marketers today fail to reach out to customers at peak engagement, instead settling for…