Reading List I: 4 Books to Understand the Brand-User Relationship

In the field of behavioral marketing, it’s critical to understand exactly what thought processes occur behind a user’s consideration of brands and products. Because marketers and psychologists take similar approaches to understanding people and their actions more deeply, they’re subsequently…

Behavioral Marketing Made Easy (And Free!)

We’re excited to announce a new free tier of the Zaius behavioral marketing engine. This tier will allow you to collect data from all channels (web, email, mobile, etc.), analyze it using our sophisticated lifecycle models and advanced reporting, and…

Bring Behavioral Marketing Into Your Company

Most brands are actively collecting user data in order to learn as much as possible about their customers. But for all the data they’re gathering, the vast majority aren’t able to translate that information into a complete picture of each…