“Come Back Soon!”: How to Encourage Repeat Engagement

As many marketers are well aware, approximately 80% of your sales come from only 20% of your customers. And it makes sense – when customers have an exceptional interaction with a brand, they don’t need many additional reasons to return….

Sending Effective Email in 2016

Today’s consumers demand more than ever from email marketing. They’re looking for email that clearly addresses their needs, that’s contextually-relevant to any actions they’ve performed on other devices, and that offers them a suggestion for the next step. But even…

Customer Loyalty Should Be Your #1 Priority – Here’s Why

When a prospective customer visits your site, B2C marketers tend to have one goal in mind: get an initial purchase. But a one-time purchase won’t immediately build a long-term customer relationship – no matter how memorable that buying experience was…