Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a…

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

How and When to Send an At-Risk Campaign

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your…

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…

Web Push Is A Channel For Improving the Customer Experience

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the…

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are…