advanced segmentation

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that…

Using Segmentation to Drive Brick-and-Mortar Sales

A key part of driving customer lifetime value is using your knowledge about what customers want to make targeted and personalized recommendations for future engagement. When marketers are able to capture and understand both historical and real-time customer behaviors, it…