at-risk

How and When to Send an At-Risk Campaign

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your…

Using Web Push to Re-Engage At-Risk Shoppers

Marketers who use web push notifications have a HUGE advantage. They can reach out to customers at the point of maximum relevance and communicate with customers in real-time during peak engagement. In fact, not using web push messages to improve…