average order value

Revenue Per Visit: The Most Important Ecommerce Metric?

A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On…

Attention, Subscription Retailers: Don’t Underestimate The Value of Social Media

Marketers and customers alike are aware that subscription retail – specifically monthly subscription boxes, where customers pay for a box of curated themed items – has exploded in popularity over the past several years. Retailers are citing a huge increase…

Are Your Loyalty Programs Doing Their Job?

Several months ago, Starbucks announced a change to their rewards program that would reward customers based on dollars spent per visit, instead of simply rewarding the number of times they made a purchase at a Starbucks location. This change frustrated…

Using Segmentation to Drive Brick-and-Mortar Sales

A key part of driving customer lifetime value is using your knowledge about what customers want to make targeted and personalized recommendations for future engagement. When marketers are able to capture and understand both historical and real-time customer behaviors, it…

Being More Customer-Centric With Trends and Data in Targeted Marketing

In July 2016, Zaius CTO Spencer Pingry contributed a piece to CIO Review about how marketers can capitalize on current trends in targeted marketing and data collection. In the piece, Pingry discusses how the sheer number of solutions available to…

3 Ways to Maximize Average Order Value

A customer’s Average Order Value – or AOV – is a key input to their eventual lifetime value. Marketers don’t need to be told why encouraging customers to spend more per purchase is beneficial from an ROI standpoint – the…