B2C CRM

Using Omnichannel Behavior to Maximize Contextual Relevance

[To learn more about the research we’ve conducted on the marketing strategies of today’s top brands, click here.] One of the key cornerstones of behavioral marketing is contextual relevance – that is, the ability to deliver the right campaign at…

No One Wants to Buy Twitter – What Does This Mean For Marketers?

As the recent and ongoing bidding war to purchase Twitter progresses, several big-name companies have pulled out as of this month – including, among others, Disney, Oracle, and (most recently) Salesforce. Twitter is now anxiously searching for a brand willing…

The Danger of Optimizing Email Based on Clicks and Opens

With the number of channels and devices from which to interact with brands steadily increasing, it’s a relief to know that email is not only your customers’ favorite form of communication, but remains a highly effective one: 72% of customers…

When One Missed Signal Leads to A Horrible Recommendation

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] One of the most effective ways marketers can maximize customer lifetime revenue is through delivering contextually-relevant product recommendations. When you understand what each…

Customer-Centric Data: How The Internet of Things Is Empowering Marketers

Zaius CEO Mark Gally recently published an article in MarTech Advisor discussing the role of the internet of things (IoT) in helping marketers collect higher-level customer data. With IoT, marketers can source insights from customer behaviors and learn about each…