B2C CRM

Using Omnichannel Behavior to Maximize Contextual Relevance

[To learn more about the research we’ve conducted on the marketing strategies of today’s top brands, click here.] One of the key cornerstones of behavioral marketing is contextual relevance: the ability to deliver the right omnichannel campaign at the right…

No One Wants to Buy Twitter – What Does This Mean For Marketers?

As the recent and ongoing bidding war to purchase Twitter progresses, several big-name companies have pulled out as of this month – including, among others, Disney, Oracle, and (most recently) Salesforce. Twitter is now anxiously searching for a brand willing…

The Danger of Optimizing Email Based on Clicks and Opens

With the number of channels and devices from which to interact with brands steadily increasing, it’s a relief to know that email is not only your customers’ favorite form of communication, but remains a highly effective one: 72% of customers…

When One Missed Signal Leads to A Horrible Recommendation

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] One of the most effective ways marketers can maximize customer lifetime revenue is through delivering contextually-relevant product recommendations. When you understand what each…