behavioral marketing

Using Web Push to Re-Engage At-Risk Shoppers

Marketers who use web push notifications have a HUGE advantage. They can reach out to customers at the point of maximum relevance and communicate with customers in real-time during peak engagement. In fact, not using web push messages to improve…

How Larger Retailers Can Benefit From The Subscription Model

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription…

The Good, The Bad, and The Ugly of Email Address Collection

When shopping online, customers are frequently prompted to provide an email address that the brand can add to their mailing list and use to identify them. It seems minor and probably inconsequential, but it’s a customer’s first impression of a…

Using Omnichannel Behavior to Maximize Contextual Relevance

[To learn more about the research we’ve conducted on the marketing strategies of today’s top brands, click here.] One of the key cornerstones of behavioral marketing is contextual relevance: the ability to deliver the right omnichannel campaign at the right…

Are Your Loyalty Programs Doing Their Job?

Several months ago, Starbucks announced a change to their rewards program that would reward customers based on dollars spent per visit, instead of simply rewarding the number of times they made a purchase at a Starbucks location. This change frustrated…

No One Wants to Buy Twitter – What Does This Mean For Marketers?

As the recent and ongoing bidding war to purchase Twitter progresses, several big-name companies have pulled out as of this month – including, among others, Disney, Oracle, and (most recently) Salesforce. Twitter is now anxiously searching for a brand willing…