cart abandonment

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

Creating cart abandonment urgency is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. But when it comes to creating urgency around an abandoned cart, the majority of today’s marketers aren’t able to…

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are…

Personalizing the Shopping Experience During a Browsing Session

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to…

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who…

5 Ways to Creatively Leverage Web Push

Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is…

3 Ways to Improve Your Repetitive Abandonment Campaigns

Imagine the following scenario: A customer is looking at a product on your website. They don’t end up buying the item, but they either put it in a cart for later (cart abandonment), or they simply walk away from the…

The Key to Effective Cart Abandonment Campaigns

By now, customers usually know what to expect when they receive a cart abandonment campaign from a retailer – the standard campaign is usually a “Forgot Something?”-style email, with a link back to the abandoned product and an invitation to…

The Dos and Don’ts of the Retail Checkout Process

Did you know that 46% of abandoned carts happen during checkout/payment stage? Most marketers are aware of the infamous statistic that three of every four abandoned carts can be recovered – provided the marketer reaches out while customer engagement is…