customer centric

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are…

Driving Repeat Purchases With a Post-Purchase Thank You

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers…

The Good, The Bad, and The Ugly of Promoting Your Flash Sale

Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly,…

How Larger Retailers Can Benefit From The Subscription Model

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription…

3 Ways to Retain Customers In Subscription Retail

Right now, the popularity of the subscription-box industry is at a peak. Internet Retailer reported that subscription-based retail has grown by nearly 3000% in the past 3 years, and is expected to continue climbing well into 2017. But unfortunately, many…

3 Ways to Improve Your Repetitive Abandonment Campaigns

Imagine the following scenario: A customer is looking at a product on your website. They don’t end up buying the item, but they either put it in a cart for later (cart abandonment), or they simply walk away from the…