customer-centricity

6 Dos and Don’ts of Winback Campaigns

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has gone cold and you…

Using Web Push to Turn Anonymous Shoppers Into Identified Customers

When a customer comes to your website, the marketing impulse is to reach out as soon as possible and collect their email address. Marketers know that an email address is currency – it allows for identification of each shopper and…

How to Re-Engage At-Risk Subscription Customers Before Cancellation

“Why do you want to cancel your subscription?” “What happened?” “Anything we can do?” These are just a few of the many different messages that subscription retailers send to customers who have churned. What they have in common is the…

5 Ways to Creatively Leverage Web Push

Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is…

Collecting Customer Data in Subscription-Based Retail

A fundamental part of subscription-based retail is the personalization aspect – where per-purchase retailers have the opportunity to use browsing data to personalize product recommendations (though according to Marketingland, only 13% of retailers take advantage of this information!), subscription-based retailers…

The Dos and Don’ts of the Retail Checkout Process

Did you know that 46% of abandoned carts happen during checkout/payment stage? Most marketers are aware of the infamous statistic that three of every four abandoned carts can be recovered – provided the marketer reaches out while customer engagement is…

Browse Abandonment vs. Cart Abandonment

We’ve discussed cart abandonment as being “Marketing 101,” and the fact that it’s critical for brands to be able to reach out the moment merchandise is left behind in a shopping cart for maximum contextual-relevance and for the biggest chance…

What Behavioral Marketers Can Learn From the “Martini” SmartCube

Picture this familiar situation: It’s Saturday night, and you’re out with friends at a crowded bar. Each of you finishes your drink at different speeds, therefore each of you ends up spending precious time waiting alone in line at the…