customer data

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels, brands need to figure out how to best allocate their annual marketing budget to accommodate their shopping experience. This is a task that’s only made…

6 Dos and Don’ts of Winback Campaigns

It’s a marketer’s worst nightmare: for whatever reasons, a once repeat customer on your email list has stopped engaging with your brand entirely and has now falling into the category of “inactive subscriber.” Maybe it’s been over six months, or…

How Larger Retailers Can Benefit From The Subscription Model

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. We’ve seen hugely successful subscription services like Stitch Fix, Birch Box, and Dollar Shave Club, to…

Collecting Customer Data in Subscription-Based Retail

A fundamental part of subscription-based retail is the personalization aspect – where per-purchase retailers have the opportunity to use browsing data to personalize product recommendations (though according to Marketingland, only 13% of retailers take advantage of this information!), subscription-based retailers…

The Key to Effective Cart Abandonment Campaigns

By now, customers usually know what to expect when they receive a cart abandonment campaign from a retailer – the standard campaign is usually a “Forgot Something?”-style email campaign, with a link back to the product abandoned during the checkout…

Is Pinterest the Original “Data Cache”?

Pinterest, the popular bookmarking platform for product exploration and shopping inspiration, has chiefly been known for having the biggest impact on the discovery phase of the customer lifecycle. Research by Millward Brown Digital reported that 93% of visitors will visit…