customer experience

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

When a buyer stalls at the checkout process, it’s never a good thing for an ecommerce site. That’s why creating urgency around cart abandonment is so important. Sending a targeted email is one of the best ways to get customers…

Web Push Is A Channel For Improving the Customer Experience

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the…