customer lifecycle

Using Web Push to Re-Engage At-Risk Shoppers

Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences…

Personalizing the Shopping Experience During a Browsing Session

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to…

3 Ways to Reengage Mobile Shoppers With Push

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. By sending a relevant push…

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who…

Brick-and-Mortar Stores: The Final Frontier?

A recent article in Marketingland discusses how physical grocery stores are becoming backends to customers’ shopping journeys. Now that customers are frequently conducting their product research and making price comparisons digitally – either on web or on a mobile device…

Increase Repeat Purchases With Cross-Category Intelligence

Relying on a standard personalization engine to source insights isn’t enough for marketers to conduct truly effective attribution. If you’re trying to uncover key behavioral insights, a personalization engine will only do so as far as it’s able to based…

“Come Back Soon!”: How to Encourage Repeat Engagement

As many marketers are well aware, approximately 80% of your sales come from only 20% of your customers. And it makes sense – when customers have an exceptional interaction with a brand, they don’t need many additional reasons to return….