customer loyalty

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that…

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a…

Driving Repeat Purchases With a Post-Purchase Thank You

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers…

How to Increase Your Web Push Opt-In Rate

Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when…

Segmenting Your Shoppers For Higher-Value Customer Acquisition

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how…

5 Tips For More Effective Replenishment Campaigns

If you’re selling a product that is in any way consumable or replaceable, you need to be integrating replenishment campaigns into your overall marketing strategy. Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in…

Are Your Loyalty Programs Doing Their Job?

Several months ago, Starbucks announced a change to their rewards program that would reward customers based on dollars spent per visit, instead of simply rewarding the number of times they made a purchase at a Starbucks location. This change frustrated…

Customer Behavior and The Starbucks Rewards Program

In February of this past year, Starbucks announced that they were making a significant change to the structure of their customer loyalty program. Previously, Starbucks Rewards gave customers loyalty points for each purchase they made, regardless of the purchase’s price….