customer relationship

How and When to Send an At-Risk Campaign

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your…

3 Ways to Manage Customer Relationships in Subscription-Based Retail

In traditional e-commerce, managing relationships with your customers is typically done on a per-purchase basis. However, getting a customer to purchase more than 3 times after their first purchase is critical to ensuring their loyalty. With each new browsing session or…