email marketing

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

When a buyer stalls at the checkout process, it’s never a good thing for an ecommerce site. That’s why creating urgency around cart abandonment is so important. Sending a targeted email is one of the best ways to get customers…

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are…

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who…

Why Was Marketing For This Year’s Thanksgiving Sales So Lazy?

While Black Friday used to be a huge day for brick-and-mortar shoppers, more and more customers are moving away from physical stores in favor of online sales. According to an Adobe report, online Thanksgiving sales rose 18% from 2015 to…