email marketing

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are…

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who…

Why Was Marketing For This Year’s Thanksgiving Sales So Lazy?

While Black Friday used to be a huge day for brick-and-mortar shoppers, more and more customers are moving away from physical stores in favor of online sales. According to an Adobe report, online Thanksgiving sales rose 18% from 2015 to…

3 Questions Marketers Need to Ask Before Sending An Email

Today’s email marketer faces tough odds. What used to be a simple, straightforward channel of communication is now crowded with irrelevant messages: today, spam composes roughly 85% of inboxes worldwide. It’s now become incredibly time-consuming to wade through unnecessary messages,…

Sending Effective Email in 2016

Today’s consumers demand more than ever from email marketing. They’re looking for email that clearly addresses their needs, that’s contextually-relevant to any actions they’ve performed on other devices, and that offers them a suggestion for the next step. But even…