email

Why and How to Stop Batch-and-Blast Marketing

During the Thanksgiving sales period, we performed an audit of Black Friday/Cyber Monday emails sent over a 6-day period from 26 different brands. This audit was intended to understand holiday email trends and best practices, as well as to uncover…

The Problem With Using Online Campaigns to Drive Brick-and-Mortar Traffic

As marketers wrap up campaigns for 2016’s Thanksgiving sales, retailers are citing record lows for in-store traffic on Black Friday this year. Customers are increasingly moving online to complete their holiday shopping, and what was previously one of the biggest…

How to Increase Email Subscribers Through Private Sales

To learn more about what various retailers are doing to promote their holiday sales, we created an account with an online catalog that has a wide selection of gadgetry and gift items. I provided the brand with my email address…

Customer Ignoring Your Emails? Channel Optimization Is The Answer

[To learn more about our research on the marketing strategies of today’s top brands, click here.] The idea behind being customer-centric over channel-centric is twofold. One, today’s customers are increasingly using multiple devices to complete the same tasks, so it’s…

The Danger of Optimizing Email Based on Clicks and Opens

With the number of channels and devices from which to interact with brands steadily increasing, it’s a relief to know that email is not only your customers’ favorite form of communication, but remains a highly effective one: 72% of customers…

When One Rookie Mistake Ruins a Near-Perfect Customer Experience

[To learn more about our research into the digital marketing strategies of top brands, click here.] To better understand the different strengths and weaknesses of brands today, we created an account with a popular hobbyist brand specializing in trending electronics…