lifecycle

3 Reasons Why Your Customers Need Browse Abandonment Campaigns

Nearly all ecommerce retailers today respond to cart abandonment in some form, but very few are responding to browse abandonment. Despite the fact that customers are window-shopping more than ever, browse abandonment campaigns are still being treated as little more…

Driving Repeat Purchases With a Post-Purchase Thank You

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers…

Why and How to Stop Batch-and-Blast Marketing

During the Thanksgiving sales period, we performed an audit of Black Friday/Cyber Monday emails sent over a 6-day period from 26 different brands. This audit was intended to understand holiday email trends and best practices, as well as to uncover…

What Google and Amazon’s Brick-and-Mortar Locations Say About Channel Optimization

Recently, Google and Amazon both announced that plans were in motion to open new brick-and-mortar locations: Amazon is opening a string of “convenience store”-style physical stores that’ll sell a variety of grocery items and perishables, and Google is going the…

When One Missed Signal Leads to A Horrible Recommendation

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] One of the most effective ways marketers can maximize customer lifetime revenue is through delivering contextually-relevant product recommendations. When you understand what each…

Customer-Centric Data: How The Internet of Things Is Empowering Marketers

Zaius CEO Mark Gally recently published an article in MarTech Advisor discussing the role of the internet of things (IoT) in helping marketers collect higher-level customer data. With IoT, marketers can source insights from customer behaviors and learn about each…

3 Questions Marketers Need to Ask Before Sending An Email

Today’s email marketer faces tough odds. What used to be a simple, straightforward channel of communication is now crowded with irrelevant messages: today, spam composes roughly 85% of inboxes worldwide. It’s now become incredibly time-consuming to wade through unnecessary messages,…