loyalty

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

How to Focus Your Customer Acquisition on Higher-Value Shoppers

Even the most savvy digital marketers struggle with determining how to allocate their marketing budget intelligently, in a way that allows them to see the highest returns on investment without being saddled with equally high costs of acquisition. Marketers know…

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels, brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. This is a task that’s only made more…

How to Celebrate Your Customer’s Birthday

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday and other milestone campaigns can be as simple as sending your customers a special…

4 Steps to Sending Multiple Cart Abandonment Campaigns

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who…

Revenue Per Visit: The Most Important Ecommerce Metric?

A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On…

How to Effectively Personalize the Subscription Experience

Subscription retail has exploded onto the marketplace over the past few years – even as long ago as 2014, subscription boxes were being hailed as the new face of shopping, and the industry has only grown more popular since with…

3 Ways to Manage Customer Relationships in Subscription-Based Retail

In traditional e-commerce, managing relationships with your customers is typically done on a per-purchase basis. We’ve established that getting a customer to more than 3 repeat purchases beyond their first purchase with your brand is critical to ensuring their loyalty…

Why Was Marketing For This Year’s Thanksgiving Sales So Lazy?

While Black Friday used to be a huge day for brick-and-mortar shoppers, more and more customers are moving away from physical stores in favor of online sales. According to an Adobe report, online Thanksgiving sales rose 18% from 2015 to…