loyalty

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

When a buyer stalls at the checkout process, it’s never a good thing for an ecommerce site. That’s why creating urgency around cart abandonment is so important. Sending a targeted email is one of the best ways to get customers…

How to Engage Your Loyal Shoppers After Each New Purchase

Both B2C and B2B marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s about understanding the buyer’s journey/buying process and optimize the customer experience. In…

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that…

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…

The Dos and Don’ts of Cross-Category Upsell Campaigns

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. It’s the difference between being loyal to a product (i.e. buying…

How to Focus Your Customer Acquisition on Higher-Value Shoppers

Even the most savvy digital marketers struggle with determining how to allocate their marketing budget intelligently, in a way that allows them to see the highest returns on investment without being saddled with equally high costs of acquisition. Marketers know…

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels, brands need to figure out how to best allocate their annual marketing budget to accommodate their shopping experience. This is a task that’s only made…

How to Celebrate Your Customer’s Birthday

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday marketing and other milestone campaigns can be as simple as sending your customers a…