personalization

The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can…

Should Ecommerce Brands Require an Email to Start Shopping?

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse…

Why Push is Critical to Effectively Promoting Your Flash Sale

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting…

How PlasticPlace Conquered the Replenishment Email Campaign

When your ecommerce buyers run out of your fantastic products, they generally want more. If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are your new best friend. These email…

5 Tips For Post-Second Purchase Loyalty Campaigns

Too many B2C marketers will nurture shoppers up to the point they make their first purchase, then pat themselves on the back and stop engaging with them. But your job is by no means done just because a customer bought…