real-time marketing

Web Push Is A Channel For Improving the Customer Experience

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the…

Web Push Best Practices

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web…

5 Tips For More Effective Replenishment Campaigns

If you’re selling a product that is in any way consumable or replaceable, you need to be integrating replenishment campaigns into your overall marketing strategy. Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in…

The Good, The Bad, and The Ugly of Promoting Your Flash Sale

Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done correctly,…

Using Mobile Push to Better Engage Customers on Your App

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary…

Using Web Push to Turn Anonymous Shoppers Into Identified Customers

When a customer comes to your website, the marketing impulse is to reach out as soon as possible and collect their email address. Marketers know that an email address is currency – it allows for identification of each shopper and…

Why It’s So Important to Get Browse Abandonment Right

[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not…

Capturing and Responding To Multi-Device Moments

According to CMO.com, 84% of shoppers use their mobile devices before or during a visit to a brick-and-mortar store, and a Google report says roughly 90% of people move between devices to accomplish a single goal. While some marketers are…