retention

How and When to Send an At-Risk Campaign

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your…

How to Re-Engage At-Risk Subscription Customers Before Cancellation

“Why do you want to cancel your subscription?” “What happened?” “Anything we can do?” These are just a few of the many different messages that subscription retailers send to customers who have churned. What they have in common is the…

3 Ways to Retain Customers In Subscription Retail

Right now, the popularity of the subscription-box industry is at a peak. Internet Retailer reported that subscription-based retail has grown by nearly 3000% in the past 3 years, and is expected to continue climbing well into 2017. But unfortunately, many…

Is Pinterest the Original “Data Cache”?

Pinterest, the popular bookmarking platform for product exploration and shopping inspiration, has chiefly been known for having the biggest impact on the discovery phase of the customer lifecycle. Research by Millward Brown Digital reported that 93% of visitors will visit…

Customer Ignoring Your Emails? Channel Optimization Is The Answer

[To learn more about our research on the marketing strategies of today’s top brands, click here.] The idea behind being customer-centric over channel-centric is twofold. One, today’s customers are increasingly using multiple devices to complete the same tasks, so it’s…

[WEBINAR] From Acquisition to Retention: Turning First-Time Buyers Into Repeat Customers

  On October 19, Zaius partnered with CPC Strategy for a two-part webinar series called “From Acquisition to Retention: Turning Holiday Shoppers Into Lifelong Customers.” Most brands know to ramp up their marketing efforts in preparation for the holidays each…