web push

Why Push is Critical to Effectively Promoting Your Flash Sale

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting…

Web Push Is A Channel For Improving the Customer Experience

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the…

The 4 Web Push Best Practices You Need to Follow

Web push is the next big thing in B2C marketing. Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention,…

How to Increase Your Web Push Opt-In Rate

Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when…

Using Web Push to Re-Engage At-Risk Shoppers

Marketers who use web push notifications have a HUGE advantage. They can reach out to customers at the point of maximum relevance and communicate with customers in real-time during peak engagement. In fact, not using web push messages to improve…

The Good, The Bad, and The Ugly of Promoting Your Flash Sale

Flash sales are an ideal way to introduce new lines of merchandise, drive purchases in specific product categories, and reach new customers with opportunities to shop during the times when they’re most likely to make a purchase. And when done…

Using Web Push to Turn Anonymous Shoppers Into Identified Customers

When a customer comes to your website, the marketing impulse is to reach out as soon as possible and collect their email address. Marketers know that an email address is currency – it allows for identification of each shopper and…