4 Steps to Maximizing Customer Lifetime Value.

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Capturing and Responding To Multi-Device Moments

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According to CMO.com, 84% of shoppers use their mobile devices before or during a visit to a brick-and-mortar store, and a Google report says roughly 90% of people move between devices to accomplish a single goal. While some marketers are…

How One Retailer Completely Turned Me Off With Their Email Program

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[To learn more about our research into the digital marketing strategies of top brands, click here for a summary.] As part of our research into the pros and cons of today’s top brands, we created an account with a discount…

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The Marketer’s [GUIDE] to Cross-Channel Attribution

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We’re excited to announce the publication of our latest whitepaper: “The Marketer’s Guide to Cross-Channel Attribution.” Most marketers today are measuring the success of their content and campaigns based on the number of clicks and opens they receive – surface-level…

Being More Customer-Centric With Trends and Data in Targeted Marketing

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In July 2016, Zaius CTO Spencer Pingry contributed a piece to CIO Review about how marketers can capitalize on current trends in targeted marketing and data collection. In the piece, Pingry discusses how the sheer number of solutions available to…

Maximize CLTV Using Lookalike Audiences

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Marketers are learning about the best ways to use behavioral marketing to effectively maximize customer lifetime value. Not only does doing so allow marketers to be as customer-centric as possible – through sourcing granular insights about each customer’s actions, and…