The Marketer's Guide to Cross-Channel Attribution

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Why It’s So Important to Get Browse Abandonment Right

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[To learn more about our research on the digital marketing strategies of today’s top brands, click here.] Marketers should know by now that effectively recovering abandoned carts is critical to maximizing the lifetime value of your customers – it’s not…

Measuring Attribution is Easier Than You Think

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Let’s talk a little bit about attribution. Now, I don’t want to hurt your feelings, but I’ll be honest: you’ve probably been measuring your marketing efforts wrong all this time. As Bob Dylan once said, “The times they are a-changin’”…

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Amazon Dash – More About Insights, Less About Sales

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Marketers and Amazon customers alike are familiar with the recent rise of Amazon Dash, a program that allows customers to purchase a battery-powered button programmed to place orders for products with a single click. Responses to the product have been…

Geolocation Marketing – And Its Role In Customer-Centricity

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Even today’s most agile marketers still struggle with linking online and offline behavior – which is understandable, given how quickly customers can move from browsing a website to visiting a store’s physical location. According to RetailNext, 72% of millennial shoppers…

When One Rookie Mistake Ruins a Near-Perfect Customer Experience

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[To learn more about our research into the digital marketing strategies of top brands, click here.] To better understand the different strengths and weaknesses of brands today, we created an account with a popular hobbyist brand specializing in trending electronics…

Why Facebook’s Latest Clickbait-Crackdown Shouldn’t Affect You

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Facebook recently announced that they’re cracking down on “click-bait” article headlines and titles – and you’ll never guess what this means for marketers!!!! All joking aside, this announcement caps a nearly two-year period of intentional combat against clickbait posts. Since…

Capturing and Responding To Multi-Device Moments

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According to CMO.com, 84% of shoppers use their mobile devices before or during a visit to a brick-and-mortar store, and a Google report says roughly 90% of people move between devices to accomplish a single goal. While some marketers are…