7 Critical Campaigns For Ecommerce Marketers

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WHITEPAPER: 7 Critical Campaigns For Ecommerce Marketers in 2017

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Why Push is Critical to Effectively Promoting Your Flash Sale

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting…

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment

Creating cart abandonment urgency is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. But when it comes to creating urgency around an abandoned cart, the majority of today’s marketers aren’t able to…

How PlasticPlace Conquered the Replenishment Campaign

If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are the best way to encourage a repeat purchase while being in tune to your shopper’s needs – if they’ve bought…

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that…

Purchase Attribution: Taking Marketing Attribution Beyond Channels

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely:…