Eric Keating

Eric Keating is the Vice President of Marketing at Zaius. When Eric isn't thinking about marketing or sales strategy, he’s likely to be found with his wife and daughter, exploring the White Mountains with his dog, Barley, or brewing beer at home.

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that…

[WEBINAR] From Acquisition to Retention: Turning First-Time Buyers Into Repeat Customers

  On October 19, Zaius partnered with CPC Strategy for a two-part webinar series called “From Acquisition to Retention: Turning Holiday Shoppers Into Lifelong Customers.” Most brands know to ramp up their marketing efforts in preparation for the holidays each…

[WHITEPAPER] 5 Ways to Convert Holiday Shoppers Into Loyal Customers

We’re proud to announce the launch of our latest whitepaper, “5 Ways to Convert Holiday Shoppers Into Loyal Customers.” It’s no secret that most brands today see a significant percentage of their annual revenue coming from holiday sales – for…

Whitepaper Release: 4 Steps to Maximizing Customer Lifetime Value

We recently published a whitepaper geared towards helping marketers calculate and maximize customer lifetime value (CLTV), a metric that is generally not being utilized to greatest effect by most brands today. Today’s marketers are continuing to overspend on acquisition and…