The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can…

Should Ecommerce Brands Require an Email to Start Shopping?

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse…